The rebrand story

Furniture is a part of everyday life for all of us. When we sit in a chair, we let its form dictate ours, when we stand at a table, we adjust our posture to its height, when we place our keepsakes in a drawer, we entrust it with our memories.

At Crown Furniture we design & manufacture with inspiration, dignity and technical expertise.

We created a craftsmanship stamp that reflects just that.

Our new brand identity reflects people, craftsmanship and care that flows through every piece of furniture that we manufacture for Aged Care, Retirement Living, Mental Health and Healthcare. Our Australian-made furniture inspires living.

Without compromising on style, it is a brilliant ergonomic and fit for purpose solution.

We inspire living.